Bulk Add, Remove and Edit Product Tags in Shopify with a Spreadsheet

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Bulk Add, Remove and Edit Product Tags

Product tags are useful for merchandising, internal workflows, and automations, but editing them one product at a time in Shopify takes too long. eCommix – Google Sheets Sync lets you update tags in bulk from a spreadsheet.

The key column is:

  • Tags (Product)

In the spreadsheet workflow, tags are edited as a comma-separated list.

Real use case: Tagging products for a paid ads and email campaign

A marketing team needs to tag hundreds of products for a new campaign (email segments, ad collections, and on-site merchandising rules). With eCommix – Google Sheets Sync, they export current tags, append campaign tags in Sheets, validate the final tag lists, and import updates in one run.

This prevents manual tagging mistakes and makes campaign rollbacks easier because the spreadsheet keeps the before/after state.

  • Marketing adds campaign tags in bulk with formulas
  • Merchandising removes expired seasonal tags
  • Ops validates tag lists before import to avoid overwrites

Use eCommix – Google Sheets Sync to export Shopify products to Google Sheets, bulk edit safely, validate changes, and import updates back to Shopify.

Learn more on ecommix.io

Install eCommix – Google Sheets Sync on Shopify

Why use a spreadsheet for tag updates?

  • Add campaign tags to hundreds of products
  • Remove old seasonal tags
  • Standardize tag spelling/casing
  • Clean duplicate tags
  • Prepare products for automations and saved searches

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spreadsheet showing Tags (Product) column selected

Recommended workflow in eCommix – Google Sheets Sync

  1. Create or open your inventory spreadsheet job.
  2. Select the Product Tags preset.
  3. Export products.
  4. Edit the Tags (Product) column in Google Sheets.
  5. Run Validate.
  6. Run Import.

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preset selector with Product Tags preset

How tags are entered

Use a comma-separated list in Tags (Product), for example:

summer-2026, featured, clearance

This means the row contains the full final tag list you want Shopify to keep for that product.

Bulk add tags (fast method)

If products already have tags and you want to add one more tag to many rows:

  1. Export current tags first.
  2. Use a helper column formula to append a new tag.
  3. Paste the final result back into Tags (Product).
  4. Validate and import.

Example formula idea (adapt to your sheet):

=IF(A2="", "", TRIM(existing_tags_cell & IF(existing_tags_cell<>"", ", ", "") & "new-tag"))

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helper column formula used to append a tag to many rows

Bulk remove tags

The safe method is also spreadsheet-based:

  1. Export current tags.
  2. Use SUBSTITUTE() or another formula to remove a tag from each row.
  3. Clean extra commas/spaces.
  4. Paste the cleaned result back into Tags (Product).
  5. Validate and import.

Tip: Test on a filtered subset first (for example one vendor).

Bulk edit / standardize tags

Common cleanups you can do in one pass:

  • Rename summer sale to summer-sale
  • Normalize capitalization
  • Merge duplicates
  • Remove trailing spaces

Google Sheets formulas and find/replace make this much faster than editing in Shopify Admin.

Important note: Tags column is the final value

Treat Tags (Product) as the final tag list for each product row. If you replace the cell contents, Shopify will be updated to match that final list.

That is why exporting first is important when you want to add/remove tags instead of fully replacing them.

[SCREENSHOT PLACEHOLDER]
validation/import status showing product tag updates

Best practices

  • Always export first before mass tag edits
  • Use filters to update only the intended products
  • Validate before import
  • Keep a copy of the pre-edit sheet tab for rollback reference

Final tip

If your team frequently runs tag campaigns, save a standard “tags cleanup” tab template in Google Sheets so non-technical team members can repeat the workflow safely.

Related Shopify Spreadsheet Guides

Continue with these related tutorials to build a complete bulk-edit workflow in Shopify:

Install eCommix – Google Sheets Sync

If you want to manage Shopify data in spreadsheets and import changes back with validation, install eCommix – Google Sheets Sync and start with a small test batch first.

Install eCommix – Google Sheets Sync

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