Bulk Publish Shopify Products to Sales Channels with a Spreadsheet

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Bulk Publish Shopify Products to Sales Channels (Online Store, POS, Google, Facebook, B2B, Markets)

When you launch products across multiple channels, manually publishing one product at a time is slow. eCommix – Google Sheets Sync lets you bulk manage product channel visibility from a spreadsheet.

Use the Sales Channels preset to update dynamic channel publication columns.

Real use case: Publishing a new catalog to Online Store and Google in stages

A merchant is launching a new supplier catalog but wants to publish products to channels in stages (Online Store first, then Google, then POS). Using eCommix – Google Sheets Sync, the team edits channel publication columns in a sheet, validates the exact rows, and imports channel visibility changes without touching the rest of the catalog.

This is much easier to QA than clicking publish checkboxes product by product.

  • Launch manager filters products by collection or vendor
  • Team updates one channel column at a time
  • QA confirms visibility with a post-import export

Use eCommix – Google Sheets Sync to export Shopify products to Google Sheets, bulk edit safely, validate changes, and import updates back to Shopify.

Learn more on ecommix.io

Install eCommix – Google Sheets Sync on Shopify

What the Sales Channels preset includes

The preset dynamically adds channel fields such as:

  • Published (... Sales Channel)
  • Published At (... Sales Channel) (for channels that support scheduled publishing)

These are product-level channel publication settings.

[SCREENSHOT PLACEHOLDER]
Sales Channels preset with several channel columns selected

Recommended workflow

  1. Select the Sales Channels preset.
  2. Export products with your channel columns.
  3. Edit the Published values for the channels you want.
  4. Validate.
  5. Import.
  6. Re-export to confirm channel visibility.

Publish Shopify Products to a certain Channel

If you only want to publish to one channel (for example Online Store or Google):

  1. Filter the rows you want to publish.
  2. Edit only that channel's Published (... Sales Channel) column.
  3. Leave other channel columns unchanged.
  4. Validate and import.

This is the safest way to avoid accidental publishing changes on other channels.

[SCREENSHOT PLACEHOLDER]
single sales channel Published column highlighted in sheet

Typical use cases

  • Publish a new collection to Online Store and POS
  • Unpublish products from a channel during a campaign change
  • Roll out products market by market
  • Schedule publishing for supported channels

Important notes

  • Channel publishing is product-level, not variant-level
  • Export first so you work with current channel states
  • Some channels may expose scheduled publishing (Published At) and others may not

Common mistakes to avoid

  • Editing multiple channel columns unintentionally
  • Publishing the wrong filtered set
  • Skipping validation
  • Assuming all channels support scheduled publishing dates

[SCREENSHOT PLACEHOLDER]
validation/import results for sales channel publication updates

Final tip

For launches, create a channel rollout sheet tab per channel (Online Store, POS, Google, etc.) and import each one separately. It is easier to review and safer under time pressure.

Related Shopify Spreadsheet Guides

Continue with these related tutorials to build a complete bulk-edit workflow in Shopify:

Install eCommix – Google Sheets Sync

If you want to manage Shopify data in spreadsheets and import changes back with validation, install eCommix – Google Sheets Sync and start with a small test batch first.

Install eCommix – Google Sheets Sync

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