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How to Build a Shopify Profit by SKU Report in Google Sheets

Revenue alone is not enough for good merchandising decisions. With eCommix – Google Sheets Sync, teams can combine sales and cost data in Google Sheets to track profit by SKU.

Real use case: Cutting low-margin SKUs from paid campaigns

A growth team discovers that several high-volume SKUs have low margins once costs are updated. They adjust campaigns and pricing based on SKU-level profitability rather than top-line revenue only.

This improves ad efficiency and catalog strategy.

Finance updates cost data by variant
Marketing aligns campaigns with margin targets
Merchandising prioritizes profitable assortments

Use eCommix – Google Sheets Sync to export Shopify products to Google Sheets, bulk edit safely, validate changes, and import updates back to Shopify.

Learn more on ecommix.io

Install eCommix – Google Sheets Sync on Shopify

Data needed

Order line item sales
Variant SKU
Cost per item
Discount impact

Build flow

Export orders line items
Export/update costs
Join by SKU in Sheets
Calculate gross profit and margin %

[SCREENSHOT PLACEHOLDER]
Profit by SKU calculation tab

Decision framework

Flag low-margin SKUs for pricing review, campaign exclusions, or supplier renegotiation.

More Real-World Scenarios

Campaign pruning by margin

Marketing removes low-margin SKUs from paid campaigns based on profit-by-SKU output.

Vendor renegotiation support

Purchasing uses margin deterioration evidence to negotiate better costs.

Assortment optimization

Merch teams prioritize profitable variants for homepage and collection placements.

[SCREENSHOT PLACEHOLDER]
Expanded workflow example with inputs, validation, and outcome metrics

Implementation Playbook

Export order line items and cost fields.
Normalize SKU keys across tabs.
Calculate gross profit and margin percentage.
Flag low-margin/high-volume SKUs.
Route flagged SKUs to pricing and buying teams.
Track improvement after price/cost actions.

KPIs to Track

Gross margin by SKU
Low-margin revenue share
Margin improvement after actions
Campaign ROAS adjusted by margin

Common Pitfalls and How to Avoid Them

Using outdated cost data
Incorrect SKU joins
Decisions based only on revenue

Related Shopify Spreadsheet Guides

Continue with these related tutorials to build a complete bulk-edit workflow in Shopify:

Install eCommix – Google Sheets Sync

If you want to automate Shopify exports and imports with Google Sheets workflows, install eCommix – Google Sheets Sync and start with one focused use case first.

Install eCommix – Google Sheets Sync