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What is eCommix – WhatsApp CRM?
eCommix – WhatsApp CRM is a semi-automated tool that helps recover abandoned carts in your Shopify store by reaching out to customers via WhatsApp when they start but don’t complete the checkout process. It can also be used to follow up on order status, request product reviews, and send marketing campaigns to re-engage customers and boost repeat sales.
How does it work?
Unlike tools that rely entirely on full automation, eCommix – WhatsApp CRM takes a more personalized approach. You can create message templates with predefined text that include variables automatically replaced with details from each cart, order, or customer.
When you choose a specific cart, order, or customer to contact, you simply select the template you want to use and paste it into a WhatsApp chat. This lets you make quick edits or add personal touches before sending, ideal for situations where you’ve noticed something unique about a customer that could help close the sale.
eCommix – WhatsApp CRM includes a dashboard that gives you a clear overview of each cart, order, and customer, so you can take the right action at the right time.
For example, you can see when the last message was sent and decide the next step accordingly. If you’ve already reminded a customer about their abandoned cart, you might send a second follow-up, this time offering a discount or free shipping to encourage conversion.
With built-in filters, you can quickly segment customers who received a message yesterday and send the new message to all of them in just a couple of minutes.
How to connect your WhatsApp number?
eCommix – WhatsApp CRM works seamlessly with your existing WhatsApp setup. There’s no need to add or link a specific phone number, the conversation automatically opens in WhatsApp Web or WhatsApp Desktop, depending on your configuration.
You can choose which of these platforms to use by default, giving you full control over where your chats open:
How to send a WhatsApp message?
Once your abandoned carts are synced, you can click the Send… button next to any cart to view your available message templates. After selecting one, click Send again, this will open the WhatsApp chat with the customer who abandoned their cart. Simply paste the message and personalize it if necessary. This lets you add a human touch before sending, which can make your outreach feel more genuine and improve your chances of recovering the sale.
After you send a message, eCommix – WhatsApp CRM will ask whether it was successfully sent. This confirmation helps keep message tracking accurate for future reference. If you prefer a faster workflow, you can disable this prompt so messages are automatically marked as sent when you click the Send button.
NOTE: When the customer receives your message, it will come from an unknown number (unless they already have your business saved). Because of this, WhatsApp automatically blurs any links and images in the message until the customer adds you to their contacts or accepts the chat.
What if the customer doesn’t have WhatsApp or doesn’t want to be contacted?
If a customer doesn’t use WhatsApp or prefers not to be contacted, you can tag their abandoned cart accordingly — for example, with “NO WHATSAPP” or “DO NOT BOTHER.” Then, simply apply a filter to exclude these carts from your follow-up list, ensuring you focus only on customers who are open to communication.
